Last Database

By collecting First-party data you are collecting unique and important information about your prospects and customers. This kind of information leads to a greater understanding of customers which in turn allows for greater personalization and accuracy when it comes to marketing campaigns and guiding ...

This data is often collected in a number of ways, including declared data (consensually provided information), inferred insights (by studying a particular segment), and observed data (which is collected through tracking). This data can be collected in various ways too, including websites, social ...

The Latest Video Production Equipment Checklist
authorShannon Correia
dateJune 12, 2021
It wasn’t too long ago that a good quality video simply needed to be HD. Now, people are looking to 8K resolution and above. That is why it's important to stay up to date on the latest equipment in the industry ...

nce all of the planning is said and done, it’s time to write the blog posts. This should be based on research and insider knowledge to ensure that you’re providing value. Best practices include having a style guide to keep the blog posts consistent. Once the write-ups are ready, be sure to have an ...

Research is an integral part of the process when it comes to blogging strategies. This covers various factors, such as:

Competitive analysis: Look at what on their blog and how often. See what you think works for them, what the design layout is, and what your point of differential can be.
Topics ...

As with any marketing endeavour, strategy is an important tool that can guide you towards success. In this article, we’ll be discussing the route to successful blogging, and providing you with a template to follow when devising yours. With this, you’ll be able to grow your organic reach and save ...

Once you have collected this information you can segment your audience based on preferences, career, demographic and where they are within the customer pipeline. Again, this is why CRMs are quickly becoming a necessity.

Test, Measure and Refine Your Processes
Testing is vital to the success of ...

Below, we take a deeper look at these benefits and why first-party data is important for your business:

In compliance with data regulations: As stated previously, the digital space has seen increased measures in data protection and first-party data comes with minimal risks as you can locate the ...

Buying third party data is an expensive undertaking and first party data essentially costs nothing. It may require more effort, strategy and time to collect, but it is well worth it because you collect valuable information regarding buyers who are genuinely interested in your business offering.

The ...

visitor reads your blog and gets answers or information
Visitor views a call-to-action for a free offer that benefits them
Visitor clicks on the call-to-action and is directed to a landing page, which is made up of a lead form for them to fill in their information
Once they have filled in the ...