Last Database

In Marketing, it is common to run several tests to analyze that different products meet the same needs, how much visibility they have with respect to each other, their price, availability in the market, etc. And we have something similar for the analysis of email sending , because in this case we ...

Many professionals turn to the well-known GPT Chat to complement their work and be more efficient in their tasks, since this type of technology with Artificial Intelligence (AI) is designed to help us, not replace us.




That's why last June, Salesforce launched Marketing GPT, a technology that ...

In simple terms, email authentication is a process that enables businesses to send messages securely. It also works with recipients' email servers to determine whether a message is coming from a real account and whether the sender is legitimate .




If you're using Salesforce to send emails, it's ...

One of the most important issues in our activity at Marketing Cloud is the activity data we collect and, above all, how to make it visible to our marketing and sales department .

Individual Email Results from Marketing Cloud

This is where INDIVIDUAL EMAIL RESULSTS and the Marketing Cloud connector ...

When we talk about designing a content marketing strategy , we usually think about creating completely new materials, such as articles, ebooks , infographics, newsletters or social media posts . However, the concept of 'novelty' is not essential to make this work profitable, because in our plan we ...

One of the main digital phenomena of today is the use of Instagram by companies from different segments, which are present on the network to increase the strength of their brands.
There are several image-focused social networks out there, such as Instagram, Pinterest, and Snapchat, to name a few ...

I have been feeling restless for days now. What a habit I have developed!

Taking my cell phone to check what's happening in the world on social media has become a routine that accompanies my daily life when I wake up, when I have lunch, when I go for a walk, and even when I wait for someone else to ...

Getting to the top of Google isn't easy, is it?

The more content producers master SEO techniques , the more sites need to refine their algorithms to find the best page for each keyword.

So much so that basic on-page SEO techniques have ceased to be a differentiator and have become almost an ...

Instagram is still one of the most popular networks for digital marketing professionals. In addition, it demonstrates its effectiveness day after day in any campaign that is developed on it.

The most impressive thing is that the app has not stagnated, not even after adding the famous Stories mode ...

We are primarily visual beings; hence, at an early age, our first understanding is through images.

The topic of images and visual communication is as extensive as narrating the history of humanity.

However, and for this case, we tell you that we took on the task of creating this particular guide ...