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Tierry and his “Rita” , Zé Vaqueiro and “Letícia”, Padre Marcelo Rossi and Gusttavo Lima with “Maria Passa à frente”. These 3 songs are some examples of success in the TOP Charts Audiency in January. But February promises to shake up Brazilian radio stations with a new name: “Bruno”. Karol Kailler’s ...

Students from the Federal University of Ceará have identified 25 types of radio listeners. Find out which one you are, and if you are an advertiser or radio station manager, understand which strategy you can use to advertise and communicate with each of them!

Radio has been a means of communication ...

The retail sector involving supermarkets is one of the sectors that invests the most in radio. Check out this success story of how a chain increased its return and visibility by monitoring advertising campaigns for both supermarkets and wholesalers.

It is known that radio advertising is one of the ...

Web Listener
In addition to consuming content mainly through the platform's website or other digital means, web listeners have demands regarding the content. They want to know how it will change their daily lives or their actions as citizens... they are focused on more substantial content ...

Take advantage of all the opportunities that radio offers, personalizing your campaigns and creating a memorable experience for your audience.

Advertising on the radio is not a shot in the dark, as each station has clearly defined the main audience it communicates with, as well as the listener ...