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Imagine you have brilliant video content and you spend weeks, even months, researching and producing it, but it doesn’t even come close to getting the traction you were hoping for. After all, videos will account for 82% of all internet traffic by 2022. It’s all too easy for your videos to get lost ...

WordPress, the most well-known name in the CMS market, is a web publishing tool that can be used to build a website. WordPress is not only popular among individuals who blog, but it is also widely used by many businesses.

The great thing about WordPress is that it doesn't require any specific ...

When it comes to getting B2B clients, we often find ourselves with different paths to follow: Inbound Marketing , Telephone Prospecting, Account Based Marketing, etc. However, we don't have to see one as a rival to the other, because in practice we should have a combined strategy. Why? We give you 4 ...

The main reason why leads that go to sales are still “cold” is that they were not qualified properly. And this error has its greatest impact on the Need variable. This is because you can be talking to the right company, that has the budget, with the person according to the target you are looking for ...

Getting to know your B2B customers better will help you determine which profiles generate the most value for your business, and will allow you to improve communication processes and create more attractive and effective campaigns. If we manage to generate greater value and differentiate ourselves ...