Last Database

Social media is, at its core, a relationship-building tool. But it can also be used to promote content. It’s about balancing self-promotion, sharing relevant information, and educating, engaging, and entertaining your readers – regardless of whether you’re using social media for B2B or e-commerce ...

Adopting a conversational voice (or tone) in your writing is characterized by the way you address your audience – in a more informal way – so that your powerful words stand out and spark some sort of meaningful connection with them.

You write the same way you would speak to your reader face to face ...

Many companies fail to leverage the full potential of social media for social recruiting, missing out on numerous tools they don’t use. To help you avoid the same mistake, we’ve put together a concise list of five innovative ways to creatively use social media for your recruitment marketing strategy ...

Sales enablement is a powerful tool that equips your sales people with the resources, knowledge, and processes they need to consistently convert leads into customers. But where did this concept originate and how has it evolved over time?

This blog post delves into the history of sales enablement ...

Greater focus on customer lifetime value (CLV)
In today’s competitive B2B landscape, acquiring new customers is just the first step. Companies are increasingly recognizing the importance of building long-term relationships with their customers to maximize customer lifetime value (CLV). This involves ...