Last Database

Product Knowledge :It is critical for the sales team to have a good understanding of the products in order to make sound recommendations. A well-informed salesperson can identify cross-selling and up-selling opportunities and present options that truly benefit the customer.
Customer Segmentation ...

In the business world, processes are the engine that drives organizations to success. However, when we talk about processes in the EOS (Traction) framework, we are not talking about filling folders with endless manuals. It is about documenting the most important tasks and making them as simple as ...

Referrals: Ask your current clients to recommend you to others.
Research: Use social platforms to identify and reach out to prospects.
Email marketing: Send personalized emails to well-segmented lists.
How to implement these metrics in your team
Defining the metrics to be followed is essential ...

'Pirate' type leaders are those who are not afraid of vertigo and take the plunge and make decisions that can change the game completely. And look, when we talk about startups, where everything can change at any moment, you need exactly those kinds of people at the helm, as explained on audere ...

Examining successful webinar cases provides significant learning. These experiences help to identify which tactics were effective and how they can be adapted for future events. They can also motivate the emergence of fresh ideas and approaches that will enhance the effectiveness of future meetings ...

Entrepreneurs like Yeisson Reyes are making a difference in the sector of recurring services aimed at women. These initiatives not only provide useful solutions, but also generate a positive social effect. For example, some companies are focusing on offering wellness and personal care services. This ...

The risk of depending on external agencies
Relying on external agencies for marketing involves certain drawbacks. One of the most relevant concerns is the lack of control over the strategy and its implementation. This can lead to a lack of connection between the company's vision and the actions ...

Entrepreneurship has been a fundamental driving force in my personal and professional development. Each experience has been an opportunity to learn and grow continuously. I have discovered hidden skills in myself and I have faced situations that have strengthened me. This journey has taught me about ...

2024 has been a year of great changes for B2B SaaS in Latam. Generative Artificial Intelligence has proven to be relevant in process optimization . According to Harlem Capital , the pandemic accelerated an increase in investments in artificial intelligence. Still, there is no single manual to ...

Email Marketing ROI: An Analysis
The ROI of email marketing is truly impressive, averaging a return of $36 for every $1 spent. Compared to other channels, such as social media that only offer around $4 for every $1 spent , email marketing shines as a more profitable alternative. This distinction ...